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Search -
What's in a Name: Advertising and the Concept of Brands
What's in a Name Advertising and the Concept of Brands
Author:
Author:
ISBN-13: 9780765609731
ISBN-10: 0765609738
Publication Date: 3/2003
Pages: 320
Edition: 2nd
Rating: ?
ISBN-10: 0765609738
Publication Date: 3/2003
Pages: 320
Edition: 2nd
Rating: ?
0 stars, based on 0 rating
Publisher: M.E. Sharpe
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
We're sorry, our database doesn't have book description information for this item. Check Amazon's database -- you can return to this page by closing the new browser tab/window if you want to obtain the book from PaperBackSwap.
Genres:
- Business & Money >> General
- Business & Money >> Management & Leadership
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> Research
- Business & Money >> Marketing & Sales >> Sales & Selling >> Management
