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What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands
What's Your Story Storytelling to Move Markets Audiences People and Brands
Author: Ryan Mathews, Ryan Mathews, Watts Wacker, Watts Wacker
This is the eBook version of the printed book. Storytelling is the universal human activity. Every society, at every stage of history, has told stories -- and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they're unique, what they believe. Stories capture their memorie...  more »
ISBN-13: 9780132277426
ISBN-10: 0132277425
Publication Date: 8/30/2007
Pages: 240
Edition: 1
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Publisher: FT Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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