Book Reviews of Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It

Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It
Winning Direct Response Advertising How to Recognize It Evaluate It Inspire It Create It
Author: Joan Throckmorton
ISBN-13: 9780139606342
ISBN-10: 0139606343
Publication Date: 4/1988
Edition: Reprint
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Publisher: Simon & Schuster (Paper)
Book Type: Paperback
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Joan throckmorton has been a successful direct mail professional for years. In this book she shares her ensights from her successful career.