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The Wizard of Oz Complete Campaign Book
The Wizard of Oz Complete Campaign Book
Author: MGM
"How to exploit Oz! How to advertise Oz! How to publicize Oz!" This is a collectible replica of the campaign booklet originally used in the late 1930s to hype The Wizard of Oz's release to theater owners. Metro-Goldwyn-Mayers' suggestions for a publicity campaign include art contests, newspaper and magazine ads, lobby displays,...  more »
ISBN: 308662
Publication Date: 2009
Pages: 58
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Publisher: Warner Bros.
Book Type: Paperback
Members Wishing: 2
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