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Word-of-Mouth Marketing
WordofMouth Marketing
Author: Jerry Wilson
Shows how to manage the ``talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're...  more »
ISBN-13: 9780471524953
ISBN-10: 0471524956
Publication Date: 2/1994
Pages: 272
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Publisher: John Wiley Sons Inc
Book Type: Hardcover
Members Wishing: 0
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