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Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss
Writing Winning Business Proposals Your Guide to Landing the Client Making the Sale Persuading the Boss
Author: Richard C. Freed, Shervin Freed, Joseph D. Romano, Richard C. Freed, Shervin Freed, Joseph D. Romano
Based on the proposal-writing system used at A. T. Kearney and KPMG Peat Marwick, this book features work sheets and other tools for moving "buyers" from concept to acceptance. Thoroughly updated, the second edition includes many new examples and scenarios, chapters on fees and collaboration, and new sections on "voice" and presentation.
ISBN-13: 9780070219243
ISBN-10: 0070219249
Publication Date: 1/1995
Pages: 267
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Publisher: Mcgraw-Hill
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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