Want to add the next kicker to your business model? Then seriously consider X-Engineering your Corporation. Champy gives solid examples from both high technology 'giants' such as Dell, Cisco and Solectron and more traditional companies in healthcare, financial services and publishing in a good balance that demonstrate how taking a different perspective on your corporation's processes can deliver real results. Extend your processes out to your customers, your suppliers and even your competition to achieve customer informed value propositions that balance between product/service push and market pull. Operate only those processes which are really core to you as internal 'secrets'. Champy gives advice on how companies can stage their X-engineering efforts and gives guidance on common pitfalls.
This book is a good, fast read, sure to excite any executive's mind who wants to position their company to have a sustained advantage and achieve a new platform from which to have options to grow their business.