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Marketing Warfare
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Marketing Warfare
Author: Al Ries, Jack Trout

Book Information
Publisher: McGraw-Hill
Book Type: Paperback
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ISBN-13: 9780070527263 - ISBN-10: 0070527261
Publication Date: 11/1/1997
Pages: 216


Other Versions of this Book: Audio Cassette, Hardcover

Book Description:

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek

"Revolutionary! Surprising!"­­Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today


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