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High Concept: Movies and Marketing in Hollywood (Texas Film Studies Series)
High Concept Movies and Marketing in Hollywood - Texas Film Studies Series
Author: Justin Wyatt
Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campa...  more »
ISBN-13: 9780292790919
ISBN-10: 0292790910
Publication Date: 1994
Pages: 237
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Publisher: University of Texas Press
Book Type: Paperback
Other Versions: Hardcover
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