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How does a shoeshine boy, a high school dropout from Detroit, become the "World's Greatest Salesman" (according to the `Guinness Book of World Records') and hold that title for 12 consecutive years? Joe Girard, the author of this lively autobiography plus sales manual, did it by learning the basic tenets of car sales and then - through instinct, hard work and trial-and-error - improving each tactic. He devoted himself to bringing prospects in the door and converting them into life-long customers. Girard shares his selling techniques in a short, easy-to-understand, step-by-step book that has helped thousands of people increase their sales. You'll learn how to make cold calls, build customer profiles and client lists, bring in prospects and close the deal. The vernacular is somewhat dated, but the sales techniques are timeless. This classic has a place as a well-thumbed resource in any salesperson's library.