Facebook
Skip to main content
PBS logo
 
 
Want fewer ads?

Search - Advertising Campaign Strategy

Advertising Campaign Strategy
Advertising Campaign Strategy
Author: Donald Parente
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.
Info icon
ISBN-13: 9780324271904
ISBN-10: 0324271905
Publication Date: 7/14/2003
Pages: 432
Rating:
  ?

0 stars, based on 0 rating
Publisher: South-Western College Pub
Book Type: Hardcover
Reviews: Amazon | Write a Review


Genres:

Want fewer ads?