Avinash Kaushik is an entrepreneur, author and public speaker.
Through his blog, his books and his work with the Analytics teams at Google, Kaushik has become recognized as an authoritative voice on how Marketers, Analysts and Executive teams can leverage data to fundamentally reinvent their digital existence.
In his writing and speaking Kaushik has advocated for an over investment in people (via his 10/90 rule for massive web analytics success ), championed the principle of aggregation of marginal gains, and encouraged the pursuit of simplifying perceived complexity in the field of data analytics.
Kaushik has delivered keynotes at major conferences around the world such as Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators Summit, and Search Engine Strategies. He has also lectured at universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah .
Prior to his current roles at Google and Market Motive, Kaushik has worked for DHL in Saudi Arabia, and Silicon Graphics, DirecTV, and Intuit in California.
Kaushik received the 2009 Harry V Roberts Statistical Advocate of the Year award from the American Statistical Association .
In 2008, Kaushik co-founded Market Motive Inc which provides online education and certification in six internet disciplines such as Search Engine Optimization, Paid Search Advertising, Social Media, Web Analytics, Conversion & Public Relations .
Kaushik is the author of two books on Web Analytics.
His first book Web Analytics: An Hour A Day was published by Sybex, an imprint of Wiley, on June 5, 2007. The book's foundation was the Trinity strategy which stressed the importance of measuring Experience, Behavior and Outcomes as a necessary framework to identify actionable insights. The book has been translated into Korean, Portuguese, Chinese, Russian, Polish, and Japanese .
His second book Web Analytics 2.0 was published by Sybex, an imprint of Wiley, on Oct 26th 2009. Kaushik defined Web Analytics 2.0 as: "The analysis of qualitative and quantitative data from your website and the competition,to drive a continual improvement of the online experience of your customers and prospects, which translates into your desired outcomes (online and offline)" .
Kaushik donates 100% of his earnings from both books to The Smile Train, Doctors Without Borders and Ekal Vidyalaya .