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Search - BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands

BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands
BRANDchild Insights into the Minds of Today's Global Kids Understanding Their Relationship with Brands
Author: Martin Lindstrom, Patricia B. Seybold
Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they spent US$300 billion but influenced an astounding US$1.88 trillion spent across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of the world t...  more »
ISBN-13: 9780749438678
ISBN-10: 0749438673
Publication Date: 3/1/2003
Pages: 316
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Publisher: Kogan Page
Book Type: Hardcover
Members Wishing: 0
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