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The Big Idea
The Big Idea
Author: Robert Jones
Today's marketplace is a war of ideas. Unless you stand for something you won't stand out. Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So the war in the marketplace will be a war of ideas. "The Big Idea" maps this new territory and sh...  more »
ISBN-13: 9781846682742
ISBN-10: 1846682746
Publication Date: 11/26/2008
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Publisher: Profile Books Ltd
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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