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Blind Spot: Why We Fail to See the Solution Right in Front of Us
Blind Spot Why We Fail to See the Solution Right in Front of Us Author:Gordon Rugg, Joseph D'Agnese In this groundbreaking "big think" book, a world-renowned problem solver reveals why experts fail and how we can all do better. — For centuries we have bought into the idea that experts have all the answers. Now, in this work, Gordon Rugg exposes the surprising ways in which all people tend to make the same sorts of mistakes, regardless of what ... more »field they are in, how smart they are, or even their level of expertise.
Focusing on why and how we make decisions, Rugg offers insight into what motivates us, how we fail to find the answers we are looking for, how we can learn to ask the essential questions, and more.
Rugg has devoted his life to learning how human experts solve problems. He gained international notoriety after revealing the famous Voynich Manuscript as a hoax. In early 2013, his research into the Bible's literary conventions--the "Genesis Death Sandwich"--again made headlines. Now, he demonstrates the same techniques in his Verifier Method, which can be applied to any seemingly unsolvable problem with successful results.
Drawing on his personal odyssey, Rugg arrives at astute and entertaining conclusions about how and why we inevitably fail, and explains how to make better mistakes, work backwards, and reengineer the way we pursue success.« less