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Brand New China: Advertising, Media, and Commercial Culture
Brand New China Advertising Media and Commercial Culture
Author: Jing Wang
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its acceler...  more »
ISBN-13: 9780674026803
ISBN-10: 0674026802
Publication Date: 1/31/2008
Pages: 432
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Publisher: Harvard University Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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