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Brand Sense: Sensory Secrets Behind the Stuff We Buy
Brand Sense Sensory Secrets Behind the Stuff We Buy
Author: Martin Lindstrom
That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In t...  more »
ISBN-13: 9780749460570
ISBN-10: 0749460571
Publication Date: 4/3/2010
Pages: 272
Edition: 2nd Revised edition
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Publisher: Kogan Page Ltd
Book Type: Paperback
Members Wishing: 1
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