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The Business and Marketing Environment
The Business and Marketing Environment
Author: Adrian James Palmer, Bob Hartley
This text examines the internal and external environmental factors which affect vital management and marketing decisions. Specifically, the text provides a detailed analyses of the economic, political, social, technological and legal environments within which firms operate. Current issues given extended coverage include the ethical environment (...  more »
ISBN-13: 9780077092627
ISBN-10: 0077092627
Pages: 340
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Publisher: McGraw-Hill Companies
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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