Business Plans For Dummies Author:Paul Tiffany, Steven D. Peterson Whether your company is a one-man operation or a large corporation, creating a great business plan is the first and most vital step to true business success. In fact, a clear, precise, and well-research business plan can be the big difference between finding funds and investors for your venture, or falling flat on your face. Thankfully, <... more »i>Business Plans For Dummies, 2nd Edition guides wannabe entrepreneurs in the right direction. Updated and revised for today’s businesses, this friendly guide covers every step of business plan creation, from doing the initial market research, to crunching the numbers, to preparing for the competition, including:
Pinpointing company goals and objectives
Creating a clear, simple mission statement
Identifying customers and understanding their needs
Differentiating your business from the competition
Understanding budgeting and finances
Professor of Management Paul Tiffany and successful executive Steven Peterson offer the latest tips and advice to help you launch your venture with confidence. With quick, easy, and sensible solutions for all your planning dilemmas — no matter how complex your business plan is — this handy guide covers it all:
Why the business plan is vital
Charting a proper course for the business
Understanding markets and business environments
Knowing customers and competition
Forecasting and budgeting
Thinking strategically
Managing change and business growth
Putting the business plan into action
What you should never put in your business plan
Millions of Americans dream of starting their own businesses, but they often don’t realize that the most important step in the process is the first step: getting the business plan right. A bad business plan can cripple a good business idea. Business Plans For Dummies, 2nd Edition, presents all the straightforward advice and technical know-how entrepreneurs need to get it right the first time.« less