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Business Not As Usual: Rethinking Our Individual, Corporate, and Industrial Strategies for Global Competition (Jossey Bass Business and Management Series)
Business Not As Usual Rethinking Our Individual Corporate and Industrial Strategies for Global Competition - Jossey Bass Business and Management Series Author:Ian I. Mitroff Shows how the strategies that once virtually guaranteed success have been overturned by the advent of tough foreign competition, new technologies, and shrinking resources. Carefully lays out the new ground rules to effectively anticipate and address the challenges of the new global economy.