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Buyology: How Everything We Believe about Why We Buy Is Wrong
Buyology How Everything We Believe about Why We Buy Is Wrong
Author: Martin Lindstrom
Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convince...  more »
ISBN-13: 9781847940117
ISBN-10: 1847940110
Pages: 256
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Publisher: Random House Business Books
Book Type: Hardcover
Members Wishing: 2
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