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CIM Coursebook 08/09 Marketing Management in Practice (Cima Coursebook)
CIM Coursebook 08/09 Marketing Management in Practice - Cima Coursebook
Author: John Williams, Tony Curtis
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers m...  more »
ISBN-13: 9780750689632
ISBN-10: 0750689633
Publication Date: 9/25/2008
Pages: 320
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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