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Call of the Mall : The Geography of Shopping by the Author of Why We Buy
Call of the Mall The Geography of Shopping by the Author of Why We Buy
Author: Paco Underhill
The author of the international bestseller Why We Buy -- praised by The New York Times as "a book that gives this underrated skill the respect it deserves" -- now takes us to the mall, a place every American has experienced and has an opinion about.Paco Underhill, the Margaret Mead of shopping, has run hundreds of research a...  more »
ISBN-13: 9780743235914
ISBN-10: 0743235916
Publication Date: 2/3/2004
Pages: 240
Rating:
  • Currently 4.3/5 Stars.
 7

4.3 stars, based on 7 ratings
Publisher: Simon Schuster
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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Good critique of how malls are set up and how stores approach shoppers to get them to buy. Raises the question of whether or not the mall is the most effective system for getting people to buy goods and discusses the place that malls have within American and world culture.


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