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Cereal Tycoon: Henry Parsons Crowell Founder of the Quaker Oats Company
Cereal Tycoon Henry Parsons Crowell Founder of the Quaker Oats Company
Author: Joe Musser
A fascinating and inspiring biography of the man who was called the father of modern merchandising, marketing and advertising, Henry Parsons Crowell, the founder of the Quaker Oats Company. Written by Joe Musser, award-winning film producer-director and author of the best-seller, "Joni" (3.5 million copies sold). Crowell, a contemporary of John...  more »
ISBN-13: 9780802416230
ISBN-10: 0802416233
Publication Date: 9/1997
Pages: 160
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Publisher: Moody Publishers
Book Type: Paperback
Members Wishing: 0
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