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The Cluetrain Manifesto: 10th Anniversary Edition
The Cluetrain Manifesto 10th Anniversary Edition
Author: Rick Levine, Christopher Locke, Doc Searls, David Weinberger
Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings.The 10th Anniversary E...  more »
ISBN-13: 9780465024094
ISBN-10: 0465024092
Publication Date: 4/5/2011
Pages: 320
Edition: Anniversary Edition
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Publisher: Basic Books
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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