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Search - Confessions of the Pricing Man: How Price Affects Everything

Confessions of the Pricing Man: How Price Affects Everything
Confessions of the Pricing Man How Price Affects Everything
Author: Hermann Simon
The world?s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place w...  more »
ISBN-13: 9783319203997
ISBN-10: 3319203991
Publication Date: 10/14/2015
Pages: 264
Edition: 2016
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Publisher: Copernicus
Book Type: Paperback
Members Wishing: 2
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