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Consumer behavior: Implications for marketing strategy
Consumer behavior Implications for marketing strategy
Author: Del I Hawkins, Kenneth A. Coney, Roger J. Best
The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors blend theory with application in a way that enables students to understand how strategy can drive and affect practical marketing decisions. This text provides students with a broad understanding ...  more »
ISBN-13: 9780256022902
ISBN-10: 0256022909
Pages: 548
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Publisher: Irwin-Dorsey
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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