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Author: Eric J Arnould, Linda Price, George M. Zinkhan
"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in t...  more »
ISBN-13: 9780071247092
ISBN-10: 0071247092
Publication Date: 4/1/2003

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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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