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The Copywriter's Handbook : A Step-by-Step Guide to Writing That Sells
The Copywriter's Handbook A StepbyStep Guide to Writing That Sells
Author: Robert W. Bly
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.
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ISBN-13: 9780805011944
ISBN-10: 0805011943
Publication Date: 3/15/1990
Pages: 368
Rating:
  • Currently 3.7/5 Stars.
 8
3.7 stars, based on 8 ratings
Publisher: Owl Books
Book Type: Paperback
Reviews: Member | Amazon | Write a Review

Top Member Book Reviews

 reviewed The Copywriter's Handbook : A Step-by-Step Guide to Writing That Sells on + 7 more book reviews
Helpful Score: 1
This edition of the book is quite outdated from the business perspective, but the copywriting fundamentals are sound.
Read All 5 Book Reviews of "The Copywriters Handbook A StepbyStep Guide to Writing That Sells"

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 reviewed The Copywriter's Handbook : A Step-by-Step Guide to Writing That Sells on + 79 more book reviews
A very insightful book.
reviewed The Copywriter's Handbook : A Step-by-Step Guide to Writing That Sells on + 19 more book reviews
Bob Bly wrote the book on copy writing - and this is it. It's a classic. Highly recommended
reviewed The Copywriter's Handbook : A Step-by-Step Guide to Writing That Sells on + 10 more book reviews
This is a book for everyone who writes or approves copy--Copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that get more attention--and sell more products.


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