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Core Communication: A Guide to Organizational Assessment, Planning and Improvement
Core Communication A Guide to Organizational Assessment Planning and Improvement Author:Brent D. Ruben, Ph.D, and Stacy M. Smulowitz, ABC Core Communication provides an integrated approach to assessment, planning and improvement, drawing on the framework of the Malcolm Baldrige Program of the National Institute of Standards and Technology. The Baldrige framework is widely acknowledged as one of the most useful and influential organizational assessment models ever developed.... more » The Baldrige criteria offer the best available standards of effectiveness for organizations of all kinds. This guide provides a synthesis of the perspective and language of this robust framework as applied to communication organizations. The approach stresses the importance of organizational leadership, effectiveness, assessment, continuous improvement, strategic planning, performance and outcomes measurement. You will learn:
Components of the Core Communication framework.
Dimensions of leadership effectiveness.
How to identify and build relationships with beneficiaries and constituencies.
Strategic planning imperatives.
Steps to develop an integrated assessment process.
This guidebook includes an overview of the Core Communication framework. Also available is the workbook that takes you through the steps involved in conducting an assessment in your own organization, department or work group.« less