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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Crossing the Chasm 3rd Edition Marketing and Selling Disruptive Products to Mainstream Customers
Author: Geoffrey A. Moore
The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is ...  more »
ISBN-13: 9780062292988
ISBN-10: 0062292986
Publication Date: 1/28/2014
Pages: 288
Edition: 3
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Publisher: HarperBusiness
Book Type: Paperback
Members Wishing: 3
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