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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Crossing the Chasm Marketing and Selling Technology Products to Mainstream Customers Author:Geoffrey A. Moore In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include c... more »omprehensive coverage of the Internet and World Wide Web.« less