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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Crossing the Chasm Marketing and Selling Technology Products to Mainstream Customers
Author: Geoffrey A. Moore
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include c...  more »
ISBN-13: 9781841120638
ISBN-10: 1841120634
Publication Date: 8/1/1998
Pages: 222
Edition: Revised
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Publisher: Capstone Publishing Ltd
Book Type: Paperback
Other Versions: Hardcover
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