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Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment
Crowd Surfing Surviving and Thriving in the Age of Consumer Empowerment
Author: Martin Thomas, David Brain
The way people buy has gone through a massive revolution in recent years. Empowered customers know exactly what they want and can now explore many ways to get it. Martin Thomas and David Brain explain what marketers, advertisers, and brand specialists need to do to communicate with today's savvier consumers.
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ISBN-13: 9781408105955
ISBN-10: 1408105950
Publication Date: 9/1/2009
Pages: 208
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Publisher: A&C Black
Book Type: Paperback
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