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The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World
The Customer Rules The 14 Indispensible Irrefutable and Indisputable Qualities of the Greatest Service Companies in the World
Author: C.Britt Beemer, Robert L. Shook
Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust company culture ba...  more »
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ISBN-13: 9780071603652
ISBN-10: 0071603654
Publication Date: 10/1/2008
Pages: 352
Edition: 1
Rating:
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Publisher: McGraw-Hill
Book Type: Hardcover
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