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EVEolution : The Eight Truths of Marketing to Women
EVEolution The Eight Truths of Marketing to Women
Author: Lys Marigold, Faith Popcorn
AMERICA'S LEADING TREND FORECASTER AND BESTSELLING AUTHOR PREDICTS THE NEXT REVOLUTION IN AMERICAN BUSINESS: EVEOLUTION If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says Faith Popcorn, author of The Popcorn Report and Clicking, two bestselling ...  more »
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ISBN-13: 9780786865239
ISBN-10: 0786865237
Publication Date: 6/14/2000
Pages: 368
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 2 ratings
Publisher: Hyperion
Book Type: Hardcover
Other Versions: Paperback, Audio Cassette
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