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Effective Promotional Planning for e-Business (CIM PROFESSIONAL)
Effective Promotional Planning for eBusiness - CIM PROFESSIONAL
Author: Cathy Ace
'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. — Using a range of case studies from around the world, the book illustrates current practice in marketing communications, looking at both start ups and e-business sol...  more »
ISBN-13: 9780750652681
ISBN-10: 0750652683
Publication Date: 1/16/2002
Pages: 296
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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