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Electronic Commerce 2002: A Managerial Perspective (2nd Edition)
Electronic Commerce 2002 A Managerial Perspective - 2nd Edition
Author: Efraim Turban, David King, Jae Lee, Merrill Warkentin, H. Michael Chung, Michael Chung
This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behav...  more »
ISBN-13: 9780130653017
ISBN-10: 0130653012
Publication Date: 1/15/2002
Pages: 914
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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