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Electronic Commerce and Update Package
Electronic Commerce and Update Package
Author: David King, Jae Kuy Lee, Efraim Turban, H. Michael Chung, Michael Chung
This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behav...  more »
ISBN-13: 9780130727107
ISBN-10: 0130727105
Publication Date: 8/16/2001
Pages: 512
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Publisher: Prentice Hall College Div
Book Type: Hardcover
Members Wishing: 0
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