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Essentials of Marketing Research
Essentials of Marketing Research
Author: Tony Proctor
Essentials of Marketing Research offers a concise introduction to all the major concepts within marketing research as well as discussing new developments within the field. Thoroughly revised and updated, this new second edition retains its focus upon the traditional approach to marketing research whilst offering good coverage of qualitative tech...  more »
ISBN-13: 9780273694946
ISBN-10: 0273694944
Publication Date: 7/2005
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Publisher: Financial Times/Prentice Hall
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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