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Evolution Not Revolution: Aligning Corporate Technology with Corporate Strategy to Increase Market Valuation
Evolution Not Revolution Aligning Corporate Technology with Corporate Strategy to Increase Market Valuation
Author: John Logan
John R. Logan, the visionary founder of the Aberdeen Group consulting firm, has launched a call to arms for executives and managers with Evolution Not Revolution. In this book, Logan challenges executives and managers to use IT as a powerful tool to create and execute superior strategies that will help develop:
  • Marketing skil...  more »
  • Financial skills to pursue beneficial changes
  • Information systems management skills to organize a flexible, expandable info systems structure
ISBN-13: 9780071412964
ISBN-10: 0071412964
Publication Date: 2/1/2003
Pages: 224
Edition: 1
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Publisher: McGraw-Hill
Book Type: Paperback
Members Wishing: 0
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