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Foreign Operation Methods: Theory, Analysis, Strategy
Foreign Operation Methods Theory Analysis Strategy
Author: Lawrence S. Welch, Gabriel R. G. Benito, Bent Petersen
Also known as 'entry modes' or 'foreign market servicing methods', foreign operation methods are critical criteria for companies' ability to function in the international business arena. This comprehensive and accessible textbook explores the characteristics, choice, utilization and management of foreign operation methods. The book provides an e...  more »
ISBN-13: 9781847209269
ISBN-10: 1847209262
Publication Date: 5/30/2008
Pages: 462
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Publisher: Edward Elgar Publishing
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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