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The Fourth Factor: Managing Corporate Culture
The Fourth Factor Managing Corporate Culture
Author: Linda Ford
Manage the 800 pound Gorilla- your corporate culture-or it will manage you! Editorial Reviews "Culture matters. What Ford calls the fourth factor is at least as important as products, customers, and cash in getting results and generating shareholder value. Any executive who wants to successfully manage culture should heed the practical advice Fo...  more »
ISBN-13: 9781598584707
ISBN-10: 1598584707
Publication Date: 9/21/2007
Pages: 176
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Publisher: Dog Ear Publishing, LLC
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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