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A Handbook of Advertising Techniques
A Handbook of Advertising Techniques
Author: Tony Harrison
Advertising is a major expense for most businesses, yet it is one that is often approached haphazardly. This book presents a practical approach to this problem. It divides the development of an advertising campaign into a series of logical stages, beginning with the positioning of a product or service, and moving on to developing selling ideas a...  more »
ISBN-13: 9780846413523
ISBN-10: 0846413523
Edition: Revised
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Publisher: Beekman Books Inc
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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