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Healthcare Marketing: A Case Study Approach
Healthcare Marketing A Case Study Approach
Author: Leigh W. Cellucci, PhD, Carla Wiggins, Tracy J Farnsworth, EdD
Experienced healthcare marketers know that the traditional four Ps of business marketing product, price, placement, and promotion don t always translate into the world of healthcare marketing. In this practical guide, the authors address the importance of a different set of Ps physicians, patients, payers, public, and the presence of politics fo...  more »
ISBN-13: 9781567936056
ISBN-10: 1567936059
Publication Date: 11/15/2013
Pages: 310
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Publisher: Health Administration Press
Book Type: Paperback
Members Wishing: 0
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