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Hospitality Sales and Marketing
Hospitality Sales and Marketing
Author: James R. Abbey, Ph. D.
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the four Ps(price, product, promotion, and place) as they relate to specific...  more »
ISBN-13: 9780866124447
ISBN-10: 0866124446
Publication Date: 5/14/2014
Edition: 6
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Publisher: Amer Hotel & Motel Assn
Book Type: Paperback
Members Wishing: 0
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