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The Inmates Are Running the Asylum : Why High Tech Products Drive Us Crazy and How To Restore The Sanity
The Inmates Are Running the Asylum Why High Tech Products Drive Us Crazy and How To Restore The Sanity
Author: Alan Cooper
The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. The...  more »
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ISBN-13: 9780672316494
ISBN-10: 0672316498
Publication Date: 4/6/1999
Pages: 288
Rating:
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3 stars, based on 4 ratings
Publisher: Sams
Book Type: Hardcover
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