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Interactive Marketing Edition
Interactive Marketing Edition
Author: Williams
Targeted at those directly involved in sales and marketing, advertising agencies, sales promotion agencies and students taking sales and marketing courses, this text covers the integration of sales promotion and direct marketing in the marketing mix.
ISBN-13: 9780724806331
ISBN-10: 0724806334
Publication Date: 6/30/1997
Edition: 2
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Publisher: Simon Schuster Trade
Book Type: Paperback
Members Wishing: 0
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