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International Business: A Manager's Guide to Strategy in the Age of Globalism
International Business A Manager's Guide to Strategy in the Age of Globalism Author:Carl A. Nelson This book is designed to explain to managers the international business system. The book covers all aspects of modern international business including the USSR's entry into the free world market, the expansion of economic integration such as EC-92 and NAFTA. This title will show how nation/state boundaries are overlaid by a global busine... more »ss system. Material found in more traditional international business textbooks will be presented. However in this book the subject matter will be treated in terms of how businesses can and do interact with governments which use laws to manipulate business for their nation's economic advantage. The processes that can be used to improve and facilitate cross-border business are explained and the reader will be shown how governments and businesses can reach a situation that benefits both parties.« less