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International Business Strategy: Rethinking the Foundations of Global Corporate Success
International Business Strategy Rethinking the Foundations of Global Corporate Success
Author: Alain Verbeke
How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied...  more »
ISBN-13: 9780521681117
ISBN-10: 0521681111
Publication Date: 1/19/2009
Pages: 506
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Publisher: Cambridge University Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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