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International E-Business Marketing
International EBusiness Marketing
Author: Richard Fletcher, Jim Bell, Rod McNaughton
Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of ...  more »
ISBN-13: 9781861529459
ISBN-10: 1861529457
Publication Date: 4/27/2004
Pages: 309
Edition: 1
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Publisher: Cengage Lrng Business Press
Book Type: Paperback
Members Wishing: 0
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